/* ProspectQC — feuille de style partagée des rapports de marché
   Reprend le design system Cupcakes : fond crème, rouge brique #CE3A2A en accent seulement,
   Arial pour les titres, Times New Roman pour le corps. */

:root{
  --ink:#1A1A1A;--ink-90:#1A1A1A;--ink-70:#4A4540;--ink-50:#6E6862;--ink-30:#A8A29B;
  --paper:#F7F6F3;--paper-2:#FFFFFF;--hair:#E3E0DA;--hair-dark:#E3E0DA;
  --rouge:#CE3A2A;
  --sans:Arial,Helvetica,sans-serif;--serif:'Times New Roman',Times,serif;
  --ease:cubic-bezier(.16,.84,.44,1);
}
*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{background:var(--paper);color:var(--ink-90);font-family:var(--serif);
  font-size:19px;line-height:1.75;-webkit-font-smoothing:antialiased;overflow-x:hidden;}
::selection{background:var(--rouge);color:#fff;}
body::after{content:'';position:fixed;inset:0;pointer-events:none;z-index:999;opacity:.028;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)'/%3E%3C/svg%3E");}
.shell{width:100%;max-width:1320px;margin:0 auto;padding:0 clamp(24px,5vw,72px);}
h1,h2,h3{font-family:var(--sans);font-weight:700;letter-spacing:-.025em;line-height:1.05;}
a{color:inherit;}
.label{font-family:var(--sans);font-size:10px;font-weight:700;letter-spacing:.22em;
  text-transform:uppercase;color:var(--ink-50);}
.label.on-dark{color:var(--ink-50);}
.label .dot{color:var(--rouge);}
[data-r]{opacity:0;transform:translateY(22px);transition:opacity .9s var(--ease),transform 1s var(--ease);}
[data-r].in{opacity:1;transform:none;}

/* nav */
.nav{position:fixed;top:0;left:0;right:0;z-index:200;padding:22px 0;
  background:var(--paper);border-bottom:1px solid var(--hair);transition:all .45s var(--ease);}
.nav .shell{display:flex;align-items:center;justify-content:space-between;gap:24px;}
.nav.stuck{background:rgba(247,246,243,.94);backdrop-filter:blur(14px);padding:14px 0;}
.mark{font-family:var(--sans);color:var(--ink);font-size:12px;font-weight:700;letter-spacing:.14em;
  text-transform:uppercase;text-decoration:none;line-height:1.4;}
.mark em{display:block;font-family:var(--serif);font-weight:400;font-size:12px;
  letter-spacing:.02em;text-transform:none;color:var(--ink-50);}
.navlinks{display:flex;align-items:center;gap:28px;}
.navlinks a{font-family:var(--sans);font-size:10.5px;font-weight:700;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-50);text-decoration:none;padding-bottom:4px;
  border-bottom:1px solid transparent;white-space:nowrap;}
.navlinks a:hover,.navlinks a[aria-current]{color:var(--ink);border-color:var(--rouge);}
.back{font-family:var(--sans);font-size:10.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:#fff;background:var(--ink);text-decoration:none;border:1px solid var(--ink);
  padding:14px 24px;transition:all .35s;white-space:nowrap;}
.back:hover{background:var(--rouge);border-color:var(--rouge);}

/* masthead */
.mast{background:var(--paper);color:var(--ink);border-bottom:1px solid var(--hair);padding:clamp(130px,15vw,180px) 0 clamp(52px,6vw,76px);position:relative;overflow:hidden;}
.mast .glow{position:absolute;top:-20%;right:-8%;width:56vw;height:56vw;
  background:radial-gradient(circle,rgba(206,58,42,.05) 0%,transparent 64%);pointer-events:none;}
.mast .shell{position:relative;z-index:2;}
.mast .top{display:flex;align-items:center;gap:14px;margin-bottom:clamp(22px,3vw,36px);}
.mast .top .line{width:56px;height:1px;background:var(--rouge);}
.mast h1{font-size:clamp(32px,5.4vw,70px);color:var(--ink);max-width:20ch;}
.mast h1 .thin{font-family:var(--serif);font-weight:400;letter-spacing:-.01em;color:var(--ink-50);}
.mast .stand{margin-top:clamp(26px,3.4vw,42px);padding-top:26px;border-top:1px solid var(--hair-dark);
  display:grid;grid-template-columns:1fr auto;gap:36px;align-items:end;}
.mast .stand p{color:var(--ink-50);max-width:58ch;font-size:clamp(17px,1.5vw,20px);}
.mast .when{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-30);white-space:nowrap;text-align:right;line-height:1.9;}

/* kpi strip */
.verdict{background:var(--paper-2);color:var(--ink);padding:0 0 clamp(60px,7vw,90px);
  border-bottom:1px solid var(--hair);}
.kpis{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--hair);}
.kpi{background:var(--paper-2);padding:clamp(22px,2.6vw,32px) clamp(16px,1.8vw,26px);}
.kpi .k{font-family:var(--sans);font-size:9.5px;font-weight:700;letter-spacing:.18em;
  text-transform:uppercase;color:var(--ink-30);}
.kpi .v{font-family:var(--sans);font-weight:700;font-size:clamp(25px,3vw,38px);
  letter-spacing:-.03em;line-height:1;margin-top:14px;}
.kpi .s{font-size:15px;color:var(--ink-50);margin-top:10px;line-height:1.5;}

section{padding:clamp(80px,10vw,140px) 0;}
section.alt{background:var(--paper-2);}
.sec-head{display:grid;grid-template-columns:minmax(0,190px) 1fr;gap:clamp(22px,5vw,72px);align-items:start;}
.sec-head h2{font-size:clamp(26px,3.4vw,46px);max-width:24ch;}
.sec-head .kicker{padding-top:9px;}

.reads{margin-top:clamp(38px,5vw,60px);display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,3.4vw,52px);}
.reads.two{grid-template-columns:repeat(2,1fr);}
.read h3{font-size:19px;margin-bottom:14px;}
.read h3::before{content:'';display:block;width:34px;height:2px;background:var(--rouge);margin-bottom:16px;}
.read p{color:var(--ink-70);font-size:17px;}
.read strong{font-family:var(--sans);font-size:.92em;font-weight:700;}

/* tables */
.tw{margin-top:clamp(34px,4.6vw,58px);overflow-x:auto;}
table{width:100%;border-collapse:collapse;min-width:840px;}
caption{text-align:left;font-family:var(--sans);font-size:10px;font-weight:700;letter-spacing:.2em;
  text-transform:uppercase;color:var(--ink-50);padding-bottom:18px;}
caption .dot{color:var(--rouge);}
th,td{text-align:right;padding:15px 14px;font-size:16px;border-bottom:1px solid var(--hair);
  font-variant-numeric:tabular-nums;}
th{font-family:var(--sans);font-size:9.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--ink-50);border-bottom:1px solid var(--ink);white-space:nowrap;}
th:first-child,td:first-child{text-align:left;font-family:var(--sans);font-size:15px;font-weight:700;
  letter-spacing:-.01em;white-space:nowrap;}
td:first-child a{text-decoration:none;border-bottom:1px solid var(--rouge);padding-bottom:2px;}
td:first-child a:hover{color:var(--rouge);}
tbody tr:hover{background:rgba(0,0,0,.02);}
.grp th{border-bottom:0;color:var(--ink-30);}
.sep{border-left:1px solid var(--hair);}
.na{color:var(--ink-30);}

/* methode */
.method{background:var(--paper-2);color:var(--ink);border-top:1px solid var(--hair);}
.method h2{color:var(--ink);}
.mgrid{margin-top:clamp(36px,4.6vw,56px);display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--hair);}
.mcell{background:var(--paper-2);padding:clamp(26px,3vw,38px);}
.mcell h3{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);margin-bottom:16px;}
.mcell h3::before{content:'';display:block;width:28px;height:2px;background:var(--rouge);margin-bottom:14px;}
.mcell p{font-size:16px;color:var(--ink-50);}
.mcell ul{list-style:none;margin-top:12px;}
.mcell li{font-size:16px;color:var(--ink-50);padding-left:18px;position:relative;margin-bottom:10px;}
.mcell li::before{content:'—';position:absolute;left:0;color:var(--rouge);}

/* glossaire */
.gloss{margin-top:clamp(34px,4.4vw,54px);border-top:1px solid var(--hair);}
.gloss div{display:grid;grid-template-columns:minmax(0,260px) 1fr;gap:24px;padding:18px 0;
  border-bottom:1px solid var(--hair);align-items:baseline;}
.gloss dt{font-family:var(--sans);font-weight:700;font-size:15px;letter-spacing:-.01em;}
.gloss dd{color:var(--ink-50);font-size:17px;}

/* cta */
.cta .box{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(36px,6vw,90px);align-items:center;}
.cta h2{font-size:clamp(26px,3.4vw,44px);margin:20px 0 22px;max-width:18ch;}
.cta p{color:var(--ink-50);max-width:48ch;}
.actions{display:flex;flex-direction:column;gap:16px;}
.btn{display:inline-flex;align-items:center;justify-content:space-between;gap:20px;
  font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;
  text-decoration:none;padding:22px 30px;transition:all .4s var(--ease);}
.btn-d{background:var(--rouge);color:#fff;}
.btn-d:hover{background:var(--ink);}
.btn-l{background:transparent;color:var(--ink);border:1px solid var(--ink);}
.btn-l:hover{background:var(--ink);color:#fff;}
.btn svg{transition:transform .4s var(--ease);flex-shrink:0;}
.btn:hover svg{transform:translateX(5px);}

footer{background:var(--paper);color:var(--ink-50);padding:34px 0;border-top:1px solid var(--hair);}
footer .shell{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;
  font-family:var(--sans);font-size:10px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;}
footer a{color:var(--ink);text-decoration:none;}
footer a:hover{color:var(--rouge);}

@media (max-width:1000px){
  .kpis{grid-template-columns:repeat(2,1fr);}
  .reads,.reads.two,.mgrid{grid-template-columns:1fr;}
  .cta .box{grid-template-columns:1fr;}
}
@media (max-width:820px){
  body{font-size:17px;}
  .navlinks{display:none;}
  .sec-head{grid-template-columns:1fr;gap:16px;}
  .mast .stand{grid-template-columns:1fr;gap:22px;}
  .mast .when{text-align:left;}
  .gloss div{grid-template-columns:1fr;gap:4px;}
}

/* liens vers les autres secteurs */
.sect-grid{margin-top:clamp(32px,4vw,50px);display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--hair);}
.sect-link{display:flex;align-items:center;justify-content:space-between;gap:18px;
  background:var(--paper);padding:26px clamp(20px,2.4vw,30px);text-decoration:none;
  font-family:var(--sans);font-size:15px;font-weight:700;letter-spacing:-.01em;
  transition:background .35s var(--ease),color .35s;}
.sect-link svg{flex-shrink:0;transition:transform .35s var(--ease);color:var(--rouge);}
.sect-link:hover{background:var(--rouge);color:#fff;}
.sect-link:hover svg{transform:translateX(4px);color:#fff;}
@media (max-width:900px){.sect-grid{grid-template-columns:1fr;}}